Information Sessions Optimization
Why optimize your information sessions?
- Demonstrate the value and benefits of your programs.
- Increase application yields.
- Help your programs stand out in an often saturated marketplace.
- Get to know your prospects better on a more personal, one-to-one basis.
- Introduce prospects to the influential business school community (faculty, administrators, students, alumni).
- Help prospects identify the best program fit at your business school.
- Promote your brand and accomplishments (recognitions, rankings) in the marketplace.
Common questions about information sessions:
- What session format should we use? On-site? Virtual? Combination of both?
- When do we send out pre-session confirmations to registrants to increase attendance?
- What content should we include in pre-session confirmations (email and phone) to improve attendance?
- How do we tailor our presentation to participants representing different stages of the decision process?
- Attendees learning about an MBA for the first time.
- Visitors shopping around and evaluating the benefits of your program in comparison to other options in the region, nationally or even internationally.
- Prospects that have already decided on your business school but are considering which program in your school is the best fit.
- How should we organize the session? What content/visuals should we include in the presentation?
- If onsite, how should we incorporate current student and faculty? Should visitors attend class
- Who would provide the best testimonials?
- What topics should testimonials address in their presentation?
- When should we send out post-session communications? What content should we include to increase application yields?
How we can help:
We can provide customized consulting services to enhance your information sessions including:
Advise on scheduling (virtual and/or on-site sessions)- How often?
- What time of year, time of day?
- Duration?
Observe sessions and provide in-depth assessment of strengths and opportunities
- Review participant body language and questions to gauge engagement and interest.
- Review PowerPoint presentation (e.g., content, organization, design) to strengthen the message and leave a powerful impact with prospects.
- Review event schedule to ensure meaningful, personalized experience.
Content/Copywriting
- Draft prototype of written and verbal communications to registered attendees.
- Draft prototype of written and verbal communications to attendees and no-shows post information session.
- Write content/suggest visuals for PowerPoint presentation including program content, application guidelines, testimonials, rankings, overview of school, etc.
Identify and recommend live testimonials
- How many - guidelines on what topics they should address.
Advise alternative venues
- Analyze the benefits of taking information sessions on the road.
- Identify large corporate feeders and establish sessions on-site.
- Identify key alumni and friends to host sessions on-site at their organization.
- Investigate new organizations and industries to cultivate (e.g., state and local government agencies, business associations).
